{"id":741,"date":"2019-07-31T14:12:59","date_gmt":"2019-07-31T13:12:59","guid":{"rendered":"http:\/\/shirley-henderson-2019.flywheelsites.com\/?page_id=741"},"modified":"2019-10-07T14:16:19","modified_gmt":"2019-10-07T13:16:19","slug":"writing","status":"publish","type":"page","link":"https:\/\/www.shirleyhenderson.co.uk\/writing\/","title":{"rendered":"Writing"},"content":{"rendered":"\n<div style=\"padding-left:5%;padding-right:5%\" class=\"wp-block-atomic-blocks-ab-container ab-layout-landing-3 ab-block-container alignfull\"><div class=\"ab-container-inside\"><div class=\"ab-container-content\" style=\"max-width:1200px\">\n<h2 class=\"wp-block-heading\">Writing<\/h2>\n\n\n\n<p>When I write from scratch for you (copywriting) my job is to get your message across in the clearest way I can. Some customers come to me with a thorough brief. Others come with an idea or a hope.<\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"background-image:url(https:\/\/www.shirleyhenderson.co.uk\/wp-content\/uploads\/2019\/10\/books.jpg)\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p style=\"text-align:center\" class=\"has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<p>So, I work around what you\u2019re looking for, and I\u2019ll ask you some questions like:<\/p>\n\n\n\n<ul><li>What do your readers need to know (that can be different from what you want to say!)?<\/li><li>Is there anything that\u2019s likely to confuse potential readers?<\/li><li>Any particular accessibility or sensitive issues?<\/li><li>Is there anything that potential readers are likely to find interesting\/helpful\/reassuring?<\/li><li>What\u2019s the end product: look and feel?<\/li><li>Do you need me to do some primary research (interview people, desk research, analyse evidence)?<\/li><li>How do you expect to distribute the product\/readers to get it?<\/li><li>What\u2019s the budget and timescale?<\/li><\/ul>\n\n\n\n<p>It means that we\u2019re all clear about the intention and the product before my fingers hit the keys.<\/p>\n\n\n\n<p>You have the final say: after I\u2019ve written the text, I\u2019ll\nsend it to you to amend, approve, sign off and take to the next stage.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;Shirley is so easy to work with and is great at turning heavy, complicated material into key points that are clear and easy to understand. She is a great researcher and writer, and produces high quality, professional material. We always receive great feedback from parents: they find the information accessible and helpful.&#8221;<\/p><cite>National Parent Forum of Scotland<\/cite><\/blockquote>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_genesis_hide_title":true,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"sidebar-content","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing - Shirley Henderson<\/title>\n<meta name=\"description\" content=\"Shirley Henderson clear writing and plain English for public and not-for-profit agencies in Scotland. Friendly, reliable, knowledgeable and good value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shirleyhenderson.co.uk\/writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing - Shirley Henderson\" \/>\n<meta property=\"og:description\" content=\"Shirley Henderson clear writing and plain English for public and not-for-profit agencies in Scotland. 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